Category: News

Soil Farmers: Leaders in Soil Management

Written by Jonathan Smith, Impact Manager, Farm Carbon Toolkit

For the last 10 years, Farm Carbon Toolkit has hosted the Soil Farmer of the Year (SFOTY) competition, seeking out the farmers and growers across the UK who are doing the best job at improving their soils and underpinning their businesses with healthy soil management. The 2025 competition is open now and you can enter here, as well as see details of our past winners. The competition runs in partnership with Innovation for Agriculture and is supported by Hutchinsons and Cotswold Seeds.

Over the years we’ve had many inspiring finalists, so we thought we’d share information on some of the winners, what they’re doing on soil management, and some top tips.

Growing soil biology

In 2018, SFOTY winner Simon Cowell, an arable farmer from Essex delves deep into soil biology to create the conditions for his crops to thrive. He makes his own compost and applies it at 2-4 tonnes/acre, more as an inoculant than as a fertiliser, as Simon explains:

It’s not being used as a fertiliser source or for organic matter, it’s purely an inoculation for the soil biology and a home to grow biology that will benefit the soil. Within a few weeks you can see the difference where it has been applied

Through a mixture of crop rotation, on-farm trials and compost, the use of applied Nitrogen has decreased dramatically and the use of agrochemicals. Noticing that the plants nearer the hedge look healthier, Simon comments:

My aim is to get the biology and fungal network to transfer all those benefits throughout the fields, although it’s going to be a slow process.

Farmers should be beekeepers

Over in Oxfordshire, another arable farmer was the 2019 winner. Julian Gold grows a range of crops on 800 ha, with a small flock of sheep to manage the green manures. He’s over 10 years into his journey of minimising tillage and covering the soil as much as possible. He’s tuned in to his soils and how they’re working now:

If you know your soil and are on the right trajectory, you don’t need to do soil testing. I can see the straw disappearing and see worm middens, I know it’s healthy and doing what it should be, but it can take time.

Trials with Universities and Research Institutes has been common on the farm over many years, and has looked at greenhouse gas emissions, soil health and biodiversity on the farm. Julian advocates that all farmers should be beekeepers:

…….as with all things its about a change of mindset. This is true of fertiliser use, crop protection and carbon farming

Using electric fences instead of fertiliser

In 2022, Herefordshire farmer Billy Lewis demonstrated how his mixed farm had turned around and really improved its soil massively. A combination of direct drilling, applying compost, mob grazing, reduced inputs and introducing legumes has transformed the soil health, productivity and profitability.

On the new grazing system, Billy comments:

Since beginning our rotational grazing system we no longer apply fertiliser to our permanent pasture. You will grow ten times more grass with an electric fence than you will with a bag of fertiliser.

Fertiliser use has reduced by 50% over 3 years, with an aim to eliminate it in the future

Noting that arable crops have become much more profitable now, and the livestock more relaxed and healthy, Billy believes this is down to both a reduction in inputs and an improvement in soil biology.

When we dig up any legume species, be it in a herbal ley, cover crop or in the clover living mulch, we’re seeing plenty of nodules forming and more importantly we are noticing that they are active due to the dark purple colour when they are sliced open.

Becky Willson at FCT’s Field Day in 2024, running a session on soil health at Billy Lewis’s farm

12 million worms per hectare

Arable farming can face greater challenges in rebuilding soil health and carbon. 2021 winner Tom Sewell is farming over 1500 acres in Kent with his wife Sarah. The farm is both at a serious scale but also working across a range of soil types. Minimum cultivation and direct drilling have been used for some time on this farm and Tom was an early adopter.

Through a combination of providing minimum disturbance, and adding organic matter – through straw, cover crops and compost, the organic matter has gone up worm counts are very healthy. Tom reckons there are 12 million worms per hectare!

A ‘simple system’ that maximises soil health has allowed them to reduce fertiliser use by 10% per year, yet maintain yields and improve soil health continuously. Tom says:

I just want to improve the soil, I use compost and feed the worms, they’ll do the rest.

Using all the tools

Over at Overbury Farms in Gloucestershire, 2020 winner Jake Freestone farms over 1500 hectares with a diverse arable rotation, plus 1,000 sheep across a wide range of soil types. Jake is using fungal-rich seed dressings to improve germination, soil biology and reduce costs. 

Nitrogen fertiliser is being reduced, other inputs reduced, cover crops experimented with extensively and sheep being a key part of the rotation. “

Jake comments:

Ultimately we are trying to use all the tools that we have to improve soil organic matter, water infiltration and wider water management, soil structure and soil biology to achieve the long term goal of improving our resilience both for our crops, our business and our soil.

A 10-year transformation

Back to mixed farms and in 2023 winner Stuart Johnson in Northumberland demonstrated how 10 years of work has transformed his farm, primarily by reducing inputs, improving soil health and livestock productivity. Moving to a strip-tillage system and mob grazing platform has provided financial success alongside a more resilient business. 

Stuart has now eliminated fertiliser on his grassland and fungicides in the arable crops, instead utilising an integrated system with the livestock and compost teas to grow what is needed on the farm. The farm is currently in a seven-year rotation of a five-year legume/herb mix followed by a two-year arable break with full grass grazing for the sheep and cattle meaning that there is no need to buy in additional supplementary feed over the summer months.

Herbal leys and vegetables

Bringing us right up to date, 2024 winners Tracey Russell and David Neman at Bucksum Farm in Buckinghamshire show in this video how herbal leys and vegetables sold directly is working successfully.

Creating their own compost, using extensive herbal leys (grazed by sheep), they also incorporate living mulches amongst the vegetable row crops. Incorporating top fruit and chickens too, the farm is an exemplar of how to grow fruit and veg in a sustainable rotation whilst improving soil health.

Learn even more!

We also have amazing 2nd and 3rd place Soil Farmers from each year, and you can read more about them here.

Don’t forget, if you think your farming practices are worthy of being entered in the competition, please do consider entering the 2025 Soil Farmer of the Year competition. It’s free – what have you got to lose?

A day in the life of… Calum Adams, Calculator Data Assistant

I’m Calum, the Calculator Data Assistant for the Farm Carbon Toolkit (FCT). I can imagine if you don’t work for FCT, you may not know who I am. I tend to work in the background, assisting the passionate and driven people who do great work in helping farmers to meet their low carbon and sustainability goals.


Day to day, my activities and tasks can vary widely, depending on the needs of the Calculator team as well as Izzy, our Data Scientist with whom I also work closely.

I primarily work with the Calculator team which can involve a variety of tasks. One of my main responsibilities is the rigorous testing of the Calculator after every update, and following the addition of new items to the calculator. Flagging errors and helping to resolve issues (if indeed there are any!) ensures a reliable tool and the efficient running of the calculator that farmers and landowners can use seamlessly. Another major part of my role is information-finding. Regularly, the Calculator team receives requests for additional products/items/data entries to be added to the calculator. Personally, I was surprised by how many crop protection products (insecticides/herbicides etc.) that are available to farmers, upwards of 30,000 different products available in the UK alone. So you can imagine, with changing trends and needs of farmers to protect their crops in various ways, we as a Calculator team need to keep up with adding additional products to the calculator.

Outwith helping the smooth running of the calculator, my responsibilities include assisting Izzy, our Data Scientist, with her work. Recently, I’ve been assisting her in updating and maintaining soil sampling datasets using QGIS (a spatial data software) that have been collected by the advisory team. I also assist Izzy by testing apps that she designed herself! One of which is a soil sampling app for use by the FCT Advisory team to record soil sampling points more efficiently. I’m particularly grateful for this piece of work as it takes me away from my desk and gets me walking around, albeit on the streets of Edinburgh rather than the fields.

My day to day can vary depending on the tasks that are required or whether I’m working out of my flat, a cafe or the Melting Pot, the co-working space I go to. I’m kept on my toes with the diversity of work to do. Through this type of work, it might seem easy to disassociate from the real-world challenges faced by farmers in a changing climate when you’re spending your days hidden behind a screen, focused on numbers and code. However, this is what I feel FCT does very well, in connecting us to the issues we are all helping to solve. Between the numbers and spreadsheets, we do well to have numerous meetings, whether it be online, hearing about the projects FCT are involved in such as Farm Net Zero, or in person days where we celebrate the farmers that are doing the most to demonstrate low-carbon, sustainable agriculture.

My first in-person day was last September at our annual field day, where FCT presented the Carbon Farmer of the Year. An opportunity to hear first-hand what farmers are implementing to produce our food in a sustainable and low-carbon manner with the help of our carbon calculator. I always come back from these days feeling invigorated to tackle the next challenge knowing that farmers are using the calculator to benefit their farms and the environment. 

Award-Winning Low Carbon Farming in Action: Lessons from Andrew and Claire Brewer

Written by Alex Bebbington, Project Officer, Rural Business School, Duchy College

In November 2024, a farm walk was hosted by Andrew and Claire Brewer, winners of the Carbon Farmers of the Year 2024, as well as being a Farm Net Zero Demo Farm.

The Farm Net Zero (FNZ) project was very proud of Demo Farmers Andrew and Claire Brewer of Ennis Barton for winning the 2024 Carbon Farmer of the Year competition. Carbon Farmer of the Year is run by the Farm Carbon Toolkit and is sponsored by HSBC Agriculture UK. It aims to support farmers on their transition to low-carbon farming by championing farmers who are successfully on that transition and creating a network to learn from.

On Friday 8th November 2024, Andrew Brewer hosted a farm walk to explain some of the practices that led to him winning this year’s Carbon Farmer of the Year competition.

Andrew and Claire farm 1,000 acres at Fraddon, near Newquay, milking 450 autumn-calving Jersey cross cows to supply Arla. Cows calve in late summer and are milked twice a day, sometimes in a 10 milkings in 7 days system. Land is let for field vegetables and potatoes as part of the rotation. Andrew is a Demo Farm for the Farm Net Zero project and carbon footprinting from this has shown that the farm is emitting 0.67kg CO₂e per kg of Fat and Protein Corrected Milk (FPCM). Andrew puts this down to maximising milk from forage, feeding little concentrate, and farming without any fertiliser on grass for the last four years. As well as working to reduce emissions, Andrew is optimising sequestration in hedges and soils.

Grazing management and herbal leys

The dairy herd grazes for as much of the year as possible, where conditions allow. Sometimes this may only be for a few hours a day, but Andrew feels this is an important part of his farming practices. Grass is the cheapest feed available and if the cows can harvest it themselves (aiming for 90% of the cow’s feed intake from grazed grass) then this not only reduces costs, but also reduces emissions from tractor diesel. Similarly, letting the cows out to pasture means that they can “spread their own slurry”, further reducing costs and emissions (both from diesel use and from slurry storage).

Herbal leys are used extensively across the grazing platform. Their deep, diverse roots help to improve soil health, potentially capturing carbon into the soil, and access minerals and nutrients deep in the soil profile, allowing for good growth without artificial fertiliser. The impact of the herbal ley on milk yield and quality is being assessed through a Farm Net Zero Field Lab, comparing cow performance on herbal leys and ryegrass/white clover swards. The results of this study will be available soon.

Calving

Cows calve outside in late summer, with the calves then reared in batches in a woodchip bedded shed. The woodchip creates a very clean environment, eliminating the need for bought-in straw. All calves are taken through to finish, with beef bulls kept entire and finished at 12 months and beef heifers finished at 17 months. Youngstock are grazed on a mix of pasture, cover crops and the leftover vegetable crops after the human-grade plants are harvested. This integration of farm enterprises helps to fully utilise nutrients across the farm, reducing the need for buying inputs in.

Soil health: the basis of the farm business

Andrew did a Nuffield Scholarship in 2015 and attributes this to changing his views on soil health as the basis of the farm business. Through the Farm Net Zero project, soil carbon has been monitored over a number of years and the carbon sequestered into these fields has halved the farm’s carbon footprint. Andrew acknowledged that the carbon sequestration is variable, with not all fields capturing carbon, but will continue to monitor soil carbon in the future to identify the long-term trends.

Farm trails

As part of the FNZ Demo Farm work, Dr Hannah Jones of Farm Carbon Toolkit has assisted in the development of a variety of soil-focused trials. When fields are let for vegetables and potatoes, the soil can require assistance back to optimum status. Trials to reduce the negative impacts of these practices have included intercropping between cabbages to reduce bare soil and the risk of runoff. Another trial has followed methods to restore soil health after potatoes. Different mixes were planted after potatoes to assess the improvements to soil structure, stability and worm content. Results from this suggested that Westerwolds ryegrass had the greatest positive impact on soil health, possibly because of its rapid growth creating a large root mass, so Andrew now grows Westerwolds following veg crops. This fits well with the dairy as the Westerwolds produces excellent feed for strip-grazing dry cows before calving, another example of how the whole farm system is integrated to minimise the need for emissions-intensive inputs.

In all, Andrew and Claire focus on running a simple system well, integrating enterprises across the farm. This allows them to minimise emissions from inputs, as well as maximising sequestration into soils and hedgerows. 

How Introducing Pulses into UK Arable Crop Rotations Could Reduce Emissions

Agricultural emissions could potentially be reduced by 3.4Mt CO2e by replacing half of soyabean meal in livestock feed with homegrown pulses as a result of reduced deforestation and land use change, lower synthetic fertiliser use and fuel savings. We are delighted to share more detail with you here.

In 2023, only 6.3% of the UK’s 4.3 million hectares of cropping land grew beans or pulses. These crops have significant agricultural potential; offering soil health benefits, livestock feed options, and alternatives to currently stressed rotations. The NCS project hopes to harness this potential by expanding the pulse cropping to 20% of the total arable area in the UK. This would involve increasing the annual area of beans and pulses grown from 275,090 ha’s (6.3%) to 874,026 ha’s (20%).

The impact of expanding pulse cropping

Expanding the pulse cropping area will result in GHG emissions reductions in the areas highlighted
below:

  • Reduced fuel usage
  • Direct fertiliser avoidance
  • Indirect fertiliser avoidance as a result of leguminous residues
  • Providing a low emission feed alternative to imported soya

Reducing fuel usage

Growing and harvesting pulses requires less fuel than growing cereal crops. FCT modelling on the operations needed to grow cereals indicates that 91 litres of diesel/ha is required, compared to 84 litres/ha to grow beans and pulses. This reduces emissions by 37,524.09 tCO2e when scaled out across the UK arable area.

Reducing fertiliser reliance

Growing pulses like peas and beans reduces reliance on synthetic nitrogen fertilisers both during the pulses cropping year and for subsequent crops, as these plants fix nitrogen into the soil. In 2023, the UK applied an average of 125 kg N/ha of fertiliser, totalling 546,266 tonnes and emitting 3.6 MT CO2e. By expanding pulse cultivation, the UK could save 74,867 tonnes of nitrogen fertiliser annually, directly avoiding 494,925 tCO2e emissions. Moreover, pulse residues can enhance nitrogen availability for subsequent crops, amounting to 35–70 kg N/ha (depending on soil conditions etc.). This could save an additional 20,963–41,926 tonnes of nitrogen annually across the UK, equating to 138,580-277,160 tCO2e.

Substitution of imported soya feed

In 2023, the UK imported 2.37 million tonnes of soya feed, 74% from South America, resulting in 7.3 MT CO2e emissions. UK grown beans could replace some of this soya, substantially reducing the footprint of animal feed. If all UK grown beans within the scenario proposed by NCS were used within compound feeds and straights, they could replace 96% of soya imports, avoiding 5.3 MT CO2e.

A more realistic scenario is replacing 50% of imported soya with 1.95 million tonnes of UK
beans, requiring 454,468 hectares (52% of beans/peas cropping area). This would cut
feed emissions to 4.5 MT CO2e, saving 2.8 MT CO2e compared to current levels of soya imports.

Conclusion

The expansion of beans and pulses to cover 20% of the UK cropping area could save 3.4
MT CO2e (equivalent to 7% of UK agriculture’s total emissions). This would increase if more
of the beans and pulses grown could displace imported soyabean meal.

Sources:

  • Fertiliser data from the British Survey of Fertiliser Practice, 2023
  • Land use data from DEFRA land use and crop areas 2023
  • Fuel usage based on FCT modelling of the field operations
  • Soya imports from EFECA and UK soya manifesto, 2024 progress
    report
  • Protein content: Johnston et al, 2019 https://doi.org/10.1016/j.
    livsci.2018.12.015

Bringing new and novel fertilisers into Calculators: a call for further collaboration 

This month marks a year since the publication of the ‘Harmonisation of Carbon Accounting Tools for Agriculture’ report commissioned by Defra and produced by ADAS. 

The collaborative efforts of the three leading carbon calculators resulted in significant progress being made, especially in the area of harmonisation on methods to bring new and novel fertilisers into our Calculators.

An opportunity for harmonisation

Commissioned by Defra in 2022, the independent ADAS report sought to explore the level of divergence in carbon assessments between carbon calculators and provide recommendations for harmonisation, with the ultimate goal of ensuring comparability of results between the different providers. As the report states:

It is not about identification of which calculator is better or worse than others. It is intended that the insights from this analysis will help inform a potential approach that will enable providers to develop their calculators in a way that creates increased comparability of results while still allowing innovation.

Successful collaboration

In response to the publication of the report, three of the UK’s major carbon calculators – Agrecalc, Cool Farm Tool, and the Farm Carbon Calculator – agreed to work together in June 2024 to harmonise their calculator methodologies, on the understanding that such work would ultimately benefit all their end users. 

Since that initial meeting, we are pleased to report significant progress on one area of divergence identified by ADAS between the different calculators reviewed, namely fertiliser embedded emissions.  In addition, we are working on Calculator interoperability to enable data transfer between Calculators.

We have recently established an Industry Fertiliser Steering Group to explore how new and novel fertilisers with lower carbon footprints should be incorporated into all carbon calculators. This work is being kindly supported by the Agriculture Industries Confederation (AIC). With a range of new and novel fertilisers being developed and introduced into the UK, it is important that any emissions reductions brought about by these products can be accurately accounted for by the calculator tools. 

Join us

Following the successful collaboration between Agrecalc, Cool Farm Tool, and the Farm Carbon Calculator, we are keen to invite other calculator providers who also publicly provide transparency in their calculator methodologies to join us on this harmonisation activity.  Liz Bowles, CEO of Farm Carbon Toolkit said:

We are keen to support all Calculators who wish to work together for the benefit of the agricultural sector.

Our mutual goal is collaboration with industry, trade bodies, and fellow calculator providers in the UK and internationally, so that we can actively contribute to the development of more consistent approaches to on-farm carbon calculation, for the ultimate benefit of our varied customers. We look forward to hearing from you.

Additional Information

This positive, collaborative work has come about as a direct result of the ADAS report commissioned by Defra. Further information on the report is set out below, together with some key aspects to assist everyone in the agri-food sector to understand more about how farm-based greenhouse gas emissions are estimated.

The purpose of the ADAS work

This project was developed to quantify the level of divergence in the calculation of farm-level emissions between a selection of the main carbon calculators on the market, understand the causes of this divergence, and determine how those differences might impact the user. By its nature, the report focuses on the differences between calculators and the challenges of providing robust estimations while making the process accessible to non-expert users. 

However, as the report states:

It is important to recognise that despite these challenges the calculators are all able to provide the farmer with a baseline understanding of emissions and can facilitate the start, and ongoing development, of a decarbonisation process.

Fundamentals of all Farm Carbon Calculators

As the report states:

all carbon calculators are models; there is no single correct answer as they are aiming to simplify a complex biological system

However, it is important to understand why there are differences in results between calculators and identify ways to minimise these differences. 

Harmonisation of calculators aims to ensure greater levels of precision of outputs, while recognising the need to simplify data entry to support the use by non-expert users (e.g., farmers), in order to facilitate the provision of consistent guidance to farmers to support their decarbonisation efforts.

Findings of the work

The report did not recommend any one calculator as being superior to the other calculators investigated. Indeed, what has become clear is that different calculators ask different questions and there is currently no one standard question. 

It is important for farmers and growers to look at how individual calculators work for them in providing results at a product, enterprise or whole farm level and seek one which meets their specific needs. The report set out the main areas where ADAS found differences between how the calculators dealt with different types of emissions and how the boundaries for such measurements were set.

Conclusions

It is clear that there is still much work to be done by all calculators to ensure they remain aligned with emerging guidance as this science develops and matures. The good news is that data standards harmonisation is underway, driven by the tool owners themselves. 

While there continues to be a range of different user and supply chain requirements for a farm carbon footprint (from corporate scope 3 reporting and risk management planning to product footprinting and on-farm resilience planning) there will be an ecosystem of different tools and providers to meet this range of needs. One size does not fit all in this space!

To identify which Calculator might suit you best, AHDB has set out a useful set of questions to guide you: Carbon footprint calculators – what to ask to help you choose | AHDB

Notes to Editors

As the UK agricultural supply industry’s leading trade association, the Agricultural Industries Confederation (AIC) represents businesses in key sectors within the supply chains that feed the nation.

Its Member businesses supply UK farmers and growers with animal feed, fertiliser, seed, crop protection products, trusted advice and quality services that are essential to producing food, as well as trading crops and commodities across the globe.

Formed in October 2003 by a merger of three trade associations, today AIC has over 230 Members in the agri-supply trade and represents £17.8 billion* turnover at farmgate.

AIC works on behalf of its Members by lobbying policymakers and stakeholders, delivering information, providing trade assurance schemes, and offering technical support.

www.agindustries.org.uk

*According to a 2023 survey of AIC Members.

Farm Carbon Toolkit is an independent, farmer-led Community Interest Company, supporting farmers to measure, understand and act on their greenhouse gas emissions while improving their business resilience for the future.

The Farm Carbon Calculator uses the IPCC 2019 and UK GHG Inventory methodologies and is aligned with the GHG protocol agricultural guidance.  Recent developments have allowed us to provide greater interoperability with other data platforms through our Report Export API and Carbon Calculation Engine API. This represents a step-change in the industry’s ability to provide trustworthy carbon footprints with transparent methodologies on platforms where farmers already collect data, thus reducing the data inputting onus on farmers. This new functionality has been warmly welcomed by supply chain businesses who are now using our Calculation Engine to support their customers without the need for further data entry.

The Farm Carbon Calculator is used across the UK and on four continents with global usage growing at around 20% per year.

For over a decade, Farm Carbon Toolkit has delivered a range of practical projects, tools and services that have inspired real action on the ground. Organisations they work with include the Duchy of Cornwall, First Milk, Tesco, Yeo Valley and WWF. The Farm Carbon Calculator is a leading on-farm carbon audit tool, used by over 8,000 farmers in the UK and beyond. To find out more visit www.farmcarbontoolkit.org.uk  

Media contact: Rachel Hucker ([email protected] 07541 453413)

Agrecalc, a carbon footprint tool developed by combining practical expertise with world-class agricultural science, is a precise instrument that offers both breadth and depth of on-farm and through-the-supply-chain calculations of GHG gas emissions.

Agrecalc is the largest source of collated farm benchmark data from thousands of farms, having been used as the designated tool to deliver carbon audits under various schemes since 2016. It is recognised as the preferred carbon calculator in many of the emerging government programmes.

With a mission to increase efficiency and business viability of food production, the scientists, consultants, and developers who work on Agrecalc, strive to constantly upgrade the calculator according to the most up-to-date available research results and recommendations.

Media contact: Aleksandra Stevanovic, Head of Marketing; ([email protected]; 07551 263 407)

Cool Farm Alliance is a science-led, not-for-profit membership organisation (community interest company) that owns, manages, and improves the Cool Farm Tool and cultivates the leadership network to advance regenerative agriculture at scale.

For over fifteen years, the Cool Farm Alliance has worked to put knowledge in the hands of farmers and empower the full supply chain to understand and support agro-ecological restoration by providing a respected, standardised calculation engine to measure and report on agriculture’s impact on the environment. The Cool Farm Tool has established widely endorsed, science-based metrics for water, climate, and biodiversity, supported in 17 languages and used in more than 150 countries around the world.

Cool Farm Alliance members share the need for a respected, consistent, standardised, independent calculation engine and have joined the Alliance to ensure the Cool Farm Tool meets this need, now and in the future.  To find out more visit https://coolfarm.org/

Media contact: Kandia Appadoo ([email protected])

Farm Net Zero Updates: December 2024

It’s been a busy time in the Farm Net Zero project with lots of exciting on-farm trials work taking place. On-farm trials are an important part of activities, as in order to support a change in practice, a key step is to evaluate the impact on your farm. There are trials going on looking at a range of innovations across livestock and arable enterprises. 

We have a trial running on two monitor farms which is looking at how to reduce Septoria in wheat through biological nutrition to boost plant defences. This builds on an event which was held in January 2024, with Tim Parton and Nick Woodyatt focussed on the importance of biology for soil and plant health and a webinar by Mike Harrington on plant pathology in the autumn. 

The trials builds on expert knowledge, from Tim, Nick and Mike alongside arable farmer from Yorkshire Angus Gowthorpe to trial growing a very diverse mix of wheat varieties on both farms.  The trial will then be comparing performance of the wheat specifically focussing on septoria prevalence, between a biological approach and a standard chemical fungicide programme. The crop will be monitored for disease pressure throughout the trial but the impact on the crop and farm carbon footprint will also be calculated.

Within grassland systems, we will be tracking Will Martin’s successful herbal ley reseeds into next year. We had a great event in the autumn, and a repeat assessment will allow those attending to understand the longer term survival and establishment of herbal leys with and without glyphosate and direct seeding with and without secondary cultivation. 

We will be benefitting from the expertise of Pete Bone, Mike Harrington and some farmers who came to the event at Carwen to improve grass yield without increasing nitrogen inputs. The focus in will be on adjusting macro and micro nutrient indices to increase dry matter offtake. Early soil samples suggest calcium may be a nutrient of particular interest.

From Soya to Sustainability Conference

From Soya to Sustainability Logo

A new event is setting out to drive the transition to a more sustainable, resilient and secure
food system in the UK through reduced dependency on imported soya. This event is part of the Nitrogen Climate Smart Project, in which the Farm Carbon Toolkit is a project partner.

‘From Soya to Sustainability’ will be held on January 22, 2025 at KingsGate Conference
Centre, Peterborough. It will bring together farmers, processors, manufacturers, researchers,
policymakers and industry leaders to explore innovative strategies for integrating beans and
other pulses into livestock diets, reducing the need for imported soya.

Headline speaker Philip Lymbery will emphasise the urgent need for change in our food
systems. Philip is Global Chief Executive of Compassion in World Farming and author of
Sixty Harvests Left: How to Reach a Nature-Friendly Future with other roles including visiting
Professor at the University of Winchester. He was appointed UN ambassadorial ‘Champion’
for the 2021 Food Systems Summit in New York and co-lead of its Sustainable Livestock
Solutions Cluster.

Other speakers will include experts leading the charge for reduced use of soya in the UK
who will share the latest research and innovations in the production and use of peas and
beans.

There will also be ample networking opportunities enabling delegates to connect with like-
minded experts from across the supply chain.

Roger Vickers of PGRO and lead of the NCS Project which is coordinating the event said:

“This event is a call to action for all in the agri-food supply chain to play their part in the
move from soya to sustainability, which is urgently needed if we are to reduce our
environmental impact.

“Growing more pulse crops in the UK and using them in livestock feed would help tackle our
dependency on imported soya while also promoting agricultural practices that benefit
farmers and the environment. There are multiple wins, but it is not an easy fix.

“We need urgent and concerted action across the supply chain if we are to make a
difference. I encourage anyone working in the agri-food supply chain to attend and be part of
a movement for change.”

To find out more and secure tickets, visit ncsproject.co.uk

From Soya to Sustainability Logo

ENDS

Notes to editors:

All press enquiries for NCS and From Soya to Sustainability should be directed to Clemmie Gleeson
[email protected]

A selection of high-resolution pictures, including photos of key project representatives, general shots
of pulse and legume crops and logos can be found here.

From Soya to Sustainability is organised by partners in the NCS Project.

Nitrogen Efficient Plants for Climate Smart Arable Cropping Systems (NCS) is a four-year £5.9M
research programme involving 200 UK farms and 17 partners.

The project aims to bring about a reduction in greenhouse gas emissions for UK agriculture through increasing pulse and legume cropping in arable rotations to 20% across the UK and replacing 50% of imported soya meal used in livestock feed rations with home-grown legumes.

The project is steered by science and proven by real farm enterprises, with significant benefits for both
crop and livestock productivity, including cost savings of over £1bn/yr.

PGRO (Processors and Growers Research Organisation) leads the consortium that includes AB Agri,
ADAS, Agrii, BOFIN (British On-Farm Innovation Network), Cranfield University, Farm Carbon Toolkit,
Firstmilk, GWCT (Game and Wildlife Conservation Trust), The James Hutton Institute, Kelvin Cave,
LC Beef Nutrition, LEAF (Linking Environment And Farming), McArthur BDC, PBL Technology, SRUC
and Wessex Water.

The NCS Project is funded by the Farming Futures R&D Fund: Climate smart farming, part of Defra’s
Farming Innovation Programme. Defra are working in partnership with Innovate UK who are delivering
the programme. Project number: 10043778

Innovate UK is the UK’s national innovation agency. It supports business-led innovation in all sectors,
technologies and UK regions, helping businesses grow through the development and
commercialisation of new products, processes, and services. ukri.org

Farmers are encouraged to join the PulsePEP community, a platform and knowledge exchange hub.
For more, visit ncsproject.co.uk

Soil Farmer of the Year 2025 has launched!

Soil Farmer of the Year 2025 Colour Logo

Soil underpins the entire farming system. A healthy well-managed soil rich in organic matter will support productive and healthy crops and pasture, which in turn supports a profitable and resilient farming system.

Since 2015, our Soil Farmer of the Year Competition has helped to find, promote and champion UK farmers who are passionate about safeguarding their soils and building resilient farming systems.

Entering its 10th year, the competition aims to showcase all the incredible work of farmers and growers who are leading the way in soil stewardship and bring people together to share good practices and innovations that improve soil health.

We run the competition In partnership with Innovation for Agriculture and this year it’s sponsored by Hutchinsons and Cotswold Seeds.

Why Get Involved?

  • Celebrate Your Success: Gain recognition for the practical steps you have taken to improve soil health and build resilience within your systems. 
  • Inspire Fellow Farmers: Share your experiences and contribute to a growing understanding of soil health and the benefits that prioritising soil health brings to your business.
  • Win Great Prizes: Enjoy a Cotswold Seeds voucher and free entry to Groundswell 2025.

Soil Farmer of the Year 2024 Finalists and Winners

How the Competition Works

  • Who Can Enter? Any UK-based farmer or grower is welcome to take part.
  • What’s the Focus? Share the soil health practices you’ve implemented and the results you’ve seen on your farm.
  • How to Enter:
    • Download the entry form
    • Submit your answers directly via the online form or record a video/voice note to tell us your story.
  • Deadline: Entries close on Wednesday, 5th March 2025.

What Happens Next?

  1. Shortlisting: All entries are anonymised and reviewed by our judging panel against set criteria.
  2. Farm Visits: Shortlisted farms will be visited during the week of 2nd June 2025.
  3. Judges: The panel includes a past winner alongside representatives from Farm Carbon Toolkit and Innovation for Agriculture.

Awards and Opportunities

The winners will be announced at Groundswell 2025, where you’ll be celebrated for your achievements. Winners will also have the chance to host a supported farm walk, offering a fantastic opportunity to showcase your work in action.

Take the first step and submit your entry today! Whether you’ve been managing soils for decades or are just starting your journey, we want to hear your story and celebrate your commitment to building healthier soils and more resilient farms. 

Revisiting Rotmell Farm (Perthshire), Soil Farmer of the Year Winner 2020

Written by Becky Willson, Business Development & Technical Director

On a sunny day in September, farmers gathered at Rotmell Farm to take part in a farm walk with our Soil Farmer of the Year Winner from 2020. Thanks to funding from the AFN+ network, we have been able to revisit two farms this year to understand how their farm and management system has evolved since being awarded. 

Rotmell Farm is 1000 ha, 800ha of which is unimproved pasture – encompassing heather, bracken and wet areas.  The farm sits in the middle of the Tay Valley, and watching how water was moving through the landscape formed a key part of the decision to adapt the management of the farm to focus on soil health and water holding capacity. In order to achieve this the grazing management system was adapted in 2015/6 to include subdividing paddocks and starting to move stock. Since this time the farm has continued to evolve its management style until now where the primary driver for the farm is to use the stock to maximise carbon and nutrient cycling across the farm.  

Alex explained:

I had thought that the moment that we started putting in fencing, subdividing, moving stock and going into taller covers and rotational grazing that we could balance saturations of key nutrients and achieve a system where no inputs were required. We’ve built organic matter and are growing pasture, but the system needs to be continuously managed and adapted to try and achieve that balance. I now regard grazing as an art form.

The event started with a session in the barn to understand the evolution of the system and the key principles that the farm uses to drive performance. A key driver over the last couple of years for Alex has been understanding total nutrition and the ability to balance nutrients to enable optimal soil and biological health. This has involved implementing in depth soil analysis to understand the balance of key nutrients within the soil and intensive observation of plant and animal performance to start to understand how they are working together. This has included a focus on calcium as the driver for improving structure, oxygen levels in the soil, grass production and carbon cycling. 

The whole farm is set up for total nutrition. We are trying to get the biology working to grow high Brix grazing grass to feed to stock, to sell nutrient dense meats and other products into the local market.

The farm sells honey, eggs, and beef locally where the ability to connect the farm with the produce is valuable and helps to cement the farm as part of the local community and allowing them to identify with the produce and where it comes from. 

Alex has adapted his grazing system to encourage more diversity in the leys and to graze taller residuals. He sees far greater value in the hoof impact through trampling than the grazing; when the animals are put into taller covers, they graze the plants higher up and don’t graze the base of the plant, which leads to the carbon rich material being returned to the soil, cycling that carbon to feed the biology.  The intensiveness of movement of the stock helps to get the carbon back down into the soil. The tightness of grazing takes away selection of grass. 

The first field that we went to see has been used as an experimental field to look at species mixes. Alex researched different grass mixes and has returned to a mix that was common in the 1880s which can be used to improve poorer land. The field had been forage rape previously with lambs grazing the aftermath. The field was then disced and the new ley was broadcast, rolled in and then left. It has just had its third grazing, having been grazed with sheep 8 weeks after sowing to encourage it to tiller in late July. It was then grazed with a mob of about 65-70 cattle to break the parasite window and then had a group of 200 ewes with twin lambs. Every time seeds are sown they are mixed with vermicast, humates and fine lime which encourages biological activity around the seeds and ensures the seed has everything it needs to get going. 

Alex really sees the importance of a high seed rate which allows for a thick and vigorous sward but also helps to maximise the value of trampling. He is aiming for 285 plants per m2 and has seen this work well higher up the farm where it is increasing the density of grass and reducing coverage of moss.  

The animals have adapted well to the changing system. All the stock are out all year round, there is no housing. Bales are put out for the winter, with the aim being to set up blocks to shift the cattle every two to three days on a self feed basis. The type of cow has changed as the system has evolved; the animals that cope better in this system are slightly smaller framed and carry flesh. The cows need to be at 350kg at 15 months in order to allow them to calve at 2 years old at around 450kg in the middle of April outside.  Cattle are weighed and recorded regularly to monitor live weight gain and body condition and FEC tested every 90-100 days to monitor worm burdens. The sheep are also weighed regularly to provide insight into which animals and genetics are coping with the system. The sheep are supplemented with rock salt and minerals depending on the pasture and soil analysis.  

It wouldn’t be a soil farmer walk without a group of farmers standing over a soil pit and looking at the impact of the management changes on the soil. Alex has seen changes in soil health, since making the early transition to rotational grazing, however over the last couple of years has been focussing on enabling the biology to thrive and optimising nutrient cycling and the interaction between the soil and the plant roots. As such, two key assessment methods have been useful to show progress which have been the penetrometer and Brix assessments.

I started to get really excited about Brix readings a few years ago, and then really clocked onto it last year. I realised that the taller the plant got the Brix reading grew and grew, we started with 3’s and 4’s, as the covers got to boot stage readings got to 9’s and 10’s which was really exciting. This year, the penetrometer has been a useful tool, the pressure readings had been 250’s and 300 PSI and now we are down to 150, and I think that once we have psi’s of 150 then we are getting oxygen into the soil. We can send soil off to the lab for analysis, but how the soil is structured is a reflection of our management

If we find fields that are compacted, I’ll skip them and give them 120 days rest rather than 60 days. We have stopped treating the whole farm as one block and looked at what the field needs and how we can optimise root architecture and plant diversity. Its important to us that every grazing experience is positive.  We want to get to the point where we don’t need to apply anything, although we aren’t there yet. I’m not totally against applying anything, we need energy in the system and if the soils are tight, then we aren’t at optimal soil function, but the aim is to get to the point where we can target nutrition based on soil and plant need

Due to the nature of the farm and that 85% of the farm is hill areas, a key challenge for Alex has been to manage these areas in a way which can control the bracken ingress. He has been managing these areas in order to build capacity higher up, so that the in bye ground can be managed in a way to provide longer recovery periods.  

If I don’t keep enough stock to get on top of the bracken, I will lose the whole farm to it.  We only have 8-10  weeks to influence on that plant when it is above the ground, the other part of the year it is below the ground.  We have implemented a grazing system which is intensively extensive, really hard hitting when we are there – in the summertime we are moving cattle 4 times per day, but then really long recovery periods. Which allows us to knock the top cover of the plant back but not doing enough to impact the biology and chemistry of the plant – which is why we have just brought pigs onto the farm.

Where this has been implemented, the results have been remarkable. Where the bracken has been managed in this way, the pasture regrowth has been diverse – clovers, vetches and grasses alongside yarrow and red clover are now starting to emerge due to the management system. Although bracken in a challenge, Alex also sees the benefits of it when it is controlled as it is mobilising a lot of potassium around the system which can then be used to support the pasture regrowth. The management of these areas is crucial, where extensive management is leading to the development of these bracken areas,  

The base geology between our unimproved and improved land is exactly the same, so the  potential to increase output on that land is vast. The more I think about it, the more I think that soils don’t want to be extensively managed, they want to be intensively managed with long recovery periods. We produce a lot of disturbance and then get off it to let it recover.

The group then went to look at the pigs, the new tool in the bracken control strategy! The aim with the pigs is that their rooting activity will help to chew the roots of the bracken up and add manure to aid nutrient cycling. Following the pigs activity the area will then have seed broadcast to increase forage production. The pigs will also be moved into higher areas to help with the bracken control. 

The final stop on the walk was at some slightly higher country. The field had been soil sampled and the results had shown good levels of organic matter but suppressed levels of biological activity. As such, Alex is conducting some trials looking  at the efficacy of spreading fine lime as a way to improve the calcium content of the soil and enhance the biological activity. Analysis shows that there is most compaction on the farm in the in bye fields, higher up there is less compaction but lower pH’s and less biological activity; as such if we can grow more feed higher up then less forage is required. The farm is using half as much feed as they used to since transitioning to the system. The grass used to be very thatch dominated but there is now an increase in clovers and plantains starting to appear. 

Alex explained his change in thinking to manage for what you want rather than what you want to control.

I was so transfixed about managing bracken, I forgot to manage the grass. So by managing the grass, I build the quality nutrition and manage the soils to get the system working, then the pastoral density comes and will deal with the bracken.

To finish the walk questions turned to what next? Alex has spent the last 6 years gathering data, digging holes and persisting to pull it all together. So for the future, he thinks that the big changes have been done, its more about being observational and tweaking the system to optimise biology. 

Grass is the most undervalued crop and so we are starting to put it in through the introduction of the new leys. We aren’t carrying more livestock but we are spending a lot less money. Its taken me 10 years to understand how to manage this ground.  The failures have been too high- to learn about this we have to get some of it wrong, I’ve never had a year yet where we have got everything right but that is how we learn. Now its time to deliver what we know will work and to drive that system we need nutrition. We’ve been funded to experiment and now the system has to deliver.

Our sincere thanks to the Alex and the team at Rotmell for a fascinating afternoon that gave everyone plenty to think about.

Green Claims Relating to Carbon

Written by Grace Wardell/Calculator Development Officer

Due to an increasing awareness of climate change, more people than ever are interested in the environmental impact of the products they’re buying. But how many of the claims around carbon are true and how can we trust them? The UK Green Claims Code suggests that 40% of green claims made online could be misleading1. As a farm business, it is particularly important to ensure that claims made around carbon or greenhouse gas (GHG) reductions and removals are truthful and transparent. Whether you’re being offered ‘low carbon’ fertilisers or want to promote your GHG reductions, navigating green claims can be tricky. 

We know this can feel scary, no one wants to be accused of greenwashing. If you’re looking to make positive environmental claims about your farm, we would advise keeping a record of your working with evidence to back it up. We’ve laid out some key terminology to help get you started with carbon accounting, how you can market it and how you can evaluate the green claims of products you buy.

What are green claims? 

Green claims (also sometimes called ‘environmental claims’ or ‘eco-friendly claims’) are often made by a product or business that claims a benefit to, or a reduced impact on the environment.

Some examples of green claims include: 

  • “This product will reduce the carbon footprint of your farm”
  • “Company’s environmental footprint reduced by 20% since 2015”
  • “CO2 emissions linked to this product halved as compared to 2020”

How can carbon footprinting help?

Carbon footprinting is the first step to making green claims about your business or a product you’re selling. In order to reliably report changes in GHG emissions, you first have to estimate them. Conducting a carbon footprint can highlight ‘hot spot’ areas in your business which might be emitting more GHGs than you thought. Addressing these ‘hot spot’ areas and reducing emissions associated with them is often an easy first win in the journey to lower emissions, net zero and even financial savings. You can try out our carbon calculator tool, which is free for farmers and growers. You will then need to record your GHG emissions estimate in subsequent years. Once you have evidence of reduced emissions over time, you may want to promote this, for example on a product you sell or as a business. Here are some key terms to get familiar with.

Key terms

Reduced emissions refers to the direct lowering of GHG emissions by adopting more sustainable agricultural practices, technologies, and management strategies. These reductions involve minimising the release of GHGs that occur during conventional farming activities. Looking at ways to reduce GHG emissions is the first recommended step before you seek to make any “green claims”.

Example: A farmer adopts precision agriculture techniques to apply fertilisers more efficiently (e.g., using soil sensors, variable rate application, or slow-release fertilisers).

Impact: By optimising fertiliser use, the farm reduces the amount of nitrous oxide (N₂O) emissions, which are released when excess nitrogen is applied to the soil. Improving nitrogen use efficiency can directly reduce N2O emissions.

Avoided emissions refer to GHG emissions that would have been released into the atmosphere under business-as-usual practices but are prevented through changes in farming methods, land use, or supply chain activities. These emissions reductions do not remove carbon from the atmosphere directly, but rather prevent emissions from occurring in the first place. It’s very similar to “reduced emissions” but it is more hypothetical.

Example: A distributor uses biofuel from used cooking oil to transport their products (renewable energy source) instead of using diesel.

Impact: High emissions that would have been released from burning diesel or during transport are avoided. This distributor may have lower GHG emissions from transporting the same quantity of goods the same distance as compared to a distributor using diesel. However they may require more biofuel to transport the same quantity of goods the same distance so the avoidance of emissions is not guaranteed.

Carbon Removals is the process of actively removing CO2 from the atmosphere and storing it for a long time, using either technology or nature-based solutions. In a farming context, this is mostly done by natural sequestration of carbon into soils, trees and other biomass. These removals can help offset GHG emissions, making them a critical component of climate change mitigation efforts in agriculture.

Example: A farm establishes hedgerows along field boundaries, which serve as natural windbreaks and biodiversity corridors.

Carbon Removal Mechanism: Hedgerows sequester carbon in plant biomass and enhance soil carbon storage along the boundaries of agricultural fields.

Impact: In addition to carbon removal, hedgerows provide habitat for wildlife, improve soil health, and protect crops from wind and erosion.

Carbon insetting refers to reducing GHG emissions – or increasing carbon storage – within a company’s own supply chain, focusing on sustainability improvements that benefit the company’s own production processes and stakeholders. Whereas carbon offsetting involves reducing GHG emissions – or increasing carbon storage – outside of the companies supply chain, often by purchasing carbon credits from environmental projects, such as tree planting. With carbon offsetting, the reduced emissions, or enhanced carbon storage, occurs elsewhere and is therefore harder to track. Read our detailed explanation of carbon insetting and offsetting on our getting paid for carbon page.  

When entering into any carbon insetting or offsetting agreement, try to ensure there is a clear definition of the project, who is responsible for claiming the GHG reductions and where those reductions are taking place. These principles can ensure there is clear evidence of where GHG reductions are coming from and can help prevent the double counting of emissions reductions.

Assessing green claims on products you buy

You might have come across “Low Carbon” products, one example of this is low carbon fertilisers. Traditional nitrogen-based fertilisers (e.g., ammonia, urea) are energy-intensive to produce, mainly due to the reliance on fossil fuels for the Haber-Bosch process, which converts nitrogen from the air into ammonia. Improvements in technology have now produced Green ammonia, manufactured using renewable energy (solar, wind, hydropower) to generate hydrogen through water electrolysis, instead of using fossil fuels. This significantly reduces the carbon emissions from fertiliser production. Alternatively, Blue ammonia is ammonia still being produced using fossil fuels, but incorporates carbon capture and storage methods to remove CO2 produced during the process. Blue ammonia still relies on the heavy use of fossil fuels, whereas green ammonia reduces this demand. 

Urease inhibitors are an example of a GHG mitigation product that can reduce ammonia emissions associated with urea fertilisers. Urease enzymes are naturally present in soil and are involved in the process of changing urea into ammonia and carbon dioxide. This means that when urea is applied to soils, a significant loss of nitrogen occurs as ammonia is released into the atmosphere, resulting in air pollution. Urease inhibitors are added to urea-based fertilisers (sometimes known as protected urea) to slow down the enzymatic process, keeping more nitrogen in the form of plant-available ammonium for longer and increasing the fertiliser efficiency. New rules in England (2024) have outlined when unprotected/uninhibited urea can be applied, check out this AHDB article to see how it may affect you.

Another example of a GHG Mitigation product are methane inhibitors for ruminant animals. Methane inhibitors are feed additives designed to reduce methane emissions produced during digestion, specifically in the process known as enteric fermentation. The goal is to prevent or slow down the final step in the fermentation process where methane is produced without harming the animal’s digestion or productivity. A methane inhibitor feed additive (Bovaer by DSM-Firmenich) has been approved for use in the UK that on average claims a 30% reduction in methane emissions for dairy cattle and 45% reduction for beef cattle2. It is worth noting that the efficacy of these products can vary across different feeding systems and therefore may not always be a ‘silver bullet’ to reducing methane emissions. 

Provenance

“Farm washing” by big UK supermarkets often leads people to believe that they’re buying products grown on small family farms within the UK, however a lot of this produce originates overseas or from big industrial scale farms.

Riverfords recent ‘Farmers against Farmwashing’ Campaign showed that 74% of shoppers want supermarkets to be transparent about produce and meat that is not British and sourced from abroad. When shoppers were shown a photo of produce in a UK supermarket under a Union Jack flag, 68% of people expected more than half of it to come from a British farm, when in fact, none of it did. 

Supermarkets have been called out before for marketing these fake farm brands that sell imported produce under a fictitious farm name and even a Union Jack flag. As a consumer, you can always check the fine print on produce packaging to see where it originates and don’t just rely on branding.

Case Study: I’ve got a Life Cycle Assessment for a product I buy in, can I use it in my carbon footprint?

For inputs on your farm, you may be buying products that come with their own associated carbon footprint and want to know if you can incorporate this into your business’s carbon footprint. Let’s work through an example.

The feed you buy your dairy cows has a life cycle assessment (LCA) carbon footprint that has been passed onto you by the company selling this product. 

  • Always check that the product LCA you have is for exactly the item you have purchased. The functional unit in this example would most likely be for 1 kg feed wheat and not a derivative of that, for example 1kg of white flour. Different products will have different processes involved that generate emissions, we can’t always assume that just because the products are similar, they will have a similar carbon footprint.

Check the methodology of the LCA to understand how it has been generated and what the uncertainties around it are.

For example, the feed wheat claims that it has a negative emissions factor (-1.2 kgCO2e/ kg wheat), i.e. the production of it has sequestered more carbon than it has generated. The LCA claims that this is due to using regenerative practices to grow the wheat which has enhanced soil carbon stocks. However, when you look at the methodology, it lists that carbon sequestration was not measured by direct soil measurements, but was instead modelled with Intergovernmental Panel on Climate Changes (IPCC) methodology Tier 1 approaches (see Box 1). 

  • If the product you are buying claims to have a negative emissions value, then the methodology needs to be based on direct soil carbon or GHG measurements on that farm. If a direct measurement of sequestered carbon can be provided, this increases the reliability of the claim and can be passed on to a company which could include it as part of its scope 3 emissions inventory. 
  • The choice of methodology will impact the reliability of the results. For example, there are three IPCC tiers to the recommended approaches (see Box 1). If direct soil measurements are taken, this would be a tier 3 approach and is the most reliable method, however the methodology uses a tier 1 (global) approach with estimated carbon stocks. 

Check how the carbon footprint is reported.

  • Ensure the carbon emissions are reported separately to any carbon removals the company claims – not just the carbon balance (i.e. emissions – removals). There is a requirement by carbon reporting guidance to separate these two values. It is mandatory to report emissions, but not removals, due to the uncertainty around them. 
  • Check the units that it is reported in (usually kg CO2e / kg product) and ensure that this makes sense for the way you will use the product. 
  • Has the footprint been validated externally by third party verification? Although this is not absolutely necessary to have a reliable product footprint, it can help add confidence that the methodology has been checked by others. 

If you are satisfied that the LCA has supplied a clear methodology on how the carbon footprint has been calculated, you may wish to include it as part of your scope 3 emissions report. 

Box 1. IPCC Methodologies for Calculating GHG Emissions

Tier 1: This is the most basic approach, using default emission factors and generalised activity data provided by the IPCC for different sectors. It mostly uses global data and is intended for broad estimates with low accuracy.

Tier 2: This approach uses country- or region-specific emission factors and more detailed activity data, such as local energy usage. It improves accuracy compared to Tier 1 by incorporating factors that are more relevant to the specific conditions of the region.

Tier 3: The most advanced method, using detailed modelling or direct measurements and highly specific data for the particular circumstances of the country or sector. Tier 3 provides the highest level of accuracy by incorporating real-time data, complex models, and system-specific emission factors.

Each tier increases in complexity, accuracy, and the level of data required.

Pointers on how to sense check and provide robust environmental claims

The competition and markets authority has set out six principles for businesses to follow when making green claims and provided examples to help you assess green claims3. Here we have summarised the principles with examples:

  1. Is the claim truthful and accurate?
    • Check the facts: Verify that the environmental benefit being claimed is backed by credible evidence. Look for data, scientific studies, or certifications that support the claim.
    • Avoid exaggeration: Ensure that the claim reflects the actual impact of the product or service and is not overstating the environmental benefits.
  1. Is the claim clear and unambiguous?
    • Does it go beyond using generic phrases like ‘green’ and ‘eco-friendly’ and list the specifics of how it is an improved product? 
  1. Does the claim omit or hide important relevant information?
    • This may be hard to know and would probably involve doing a little bit of research around the product and its production methods. 
    • For example, a product with ‘save our seas – these are microbead free’ makes you believe that similar products may contain microbeads – however microbeads are banned in the UK, and therefore shouldn’t be in any of the products!
  1. Does the claim make fair and meaningful comparisons?
    • If a product is claiming to be better than others on the market, how has this been assessed? Has the comparison included a wide range of alternative products?
  1. Does the claim consider the full life cycle of the product or service?
    • Life cycle assessments show the overall impact of a product from cradle to grave.
  1. Is the claim substantiated?
    • An example of a substantiated claim might be: “Our product packaging is made from 100% recycled materials and is fully recyclable. By using recycled materials, we have reduced our packaging-related carbon footprint by 40% compared to virgin plastic packaging. This reduction has been verified through a third-party Life Cycle Assessment (LCA) in compliance with ISO 14040 standards.”

References 

  1. UK Government. The Green Claims Code. Available at: https://greenclaims.campaign.gov.uk/. Accessed [07/11/2024].
  2. DSM-Firmenich (2024). Bovaer. Available at: https://www.dsm.com/anh/products-and-services/products/methane-inhibitors/bovaer.html. Accessed [07/11/2024]
  3. UK Government, Competitions and Market Authority. Making Environmental Claims on Goods and Services. Available at: https://www.gov.uk/government/publications/green-claims-code-making-environmental-claims/environmental-claims-on-goods-and-service Accessed [07/11/2024]